Company /

Acceleration

Year /

2020

Type /

Mobile Application

Case Study 

EMPLOYMENT for individuals with special needs 

Credits /

Jieun Mok (UX Designer) 

Lucy Kearny (UX Designer) 

Crank is a platform that facilitates finding people with a disability, work, advice and support. It is set to redefine the way people plan and manage their career transitions and up skilling journeys
MY ROLE

As a designer for the Acceleration team, my responsibilities ranged from being the lead communicator with the client, recruited and scheduled participants, and workshops. We, as a team of 3 designers collaborated on the quantitative and qualitative data UX research, UX design - conducted tests, compiled new insights, and iterated new concepts for the second round of user tests, UI elements, styleguides and finals prototypes. 

BACKGROUND
Project Context
A person with disability who feels frustrated about looking for work and needs to get placed into appropriate long term employment but faces challenges with creating a sense of community and transparency from the DES providers.

Design Process 

DISCOVER

Desktop Research

User Interviews 

Personas

Journey Maps 

Problem Definition 

How Might We 

Solutions 

Wireframes 

Prototypes

Usability Testing

UI Design 

Final Design 

Next Steps

THE CHALLENGE

1 in 5 people in Australia are living with a disability, however less than 50% of those people (47.8%) aged under 64 are working.

 

JobAccess Barriers Survey found that 77% of employers stated disability and diversity is important, it also found that only 37% were exhibiting any supportive behaviours.

 

Whilst there are disability employment services available to Australians, many people, carers and businesses find the schemes difficult to navigate and face long waiting times and seemingly non-existent real time feedback on job applications.

 

"I was looking for a job for 1.5 years, then gave up"

Male job seeker with a disability

 

Requirement 1:

Understand motivators to drive our target audience to sign up to Crank

 

Requirement 2

Design a digital experience that drives people through the onboarding

 

Based on our user research, three personas were adapted. Each persona had a scenario that identified realistic traits, the user might have been working with. For the purpose of this project we identied with Brian Miller. Journey as shown below. This focused on his painpoints and opportunities that further developed into solutions for Brian, and other users like Brian.  

DEFINE

How Might We

How might we help people with disabilities looking for work, so that they get placed into appropriate long term employment
How might we we provide better employment management with transparency so that they trust the information we provided and get a right place that fit in them.
 
 
DEVELOP

User Flows

To understand how each solution would look, we developed an MVP Map, which allowed us to focus on the most effective and efficient methods. The User Flow was a clear way to naigate through the entire application, as you can see there was a large span of contents. It did take time to understand how we were going to meet stakeholder expectations and user problems Therefore we started to wireframe to test the assumptions. 

DEVELOP

UX | UI Elements

To assist the process, we looked at precedent UI elements, frameworks and services. The Design case studies helped us focus on the visual elements. 

The PROBLEM(S):

uncertainity for application

information overload, causing confusion in application process

lack of communityat new workplace

The SOLUTION(s):

onboarding with simple language

systematic process for applying for jobs

community element that allowed people to find users with similar interests or job allocations. a chat system, for users and service providers

We created a set of design principles to unite our design team as we moved into execution mode. These principles were extremely helpful for aligning with stakeholders and justifying the reasoning behind design decisions.

DEVELOP

Wireframes 

"Language is confusing"

"repetitive"

"text is too small"

"bite sized information is good"

2 out of 3 users were confused about the rating system.

3 out of 3 users said the information architecture flowed well

As you can see, the first round of Low Fidelity testing was confused with what the app was trying to deliver. They felt they needed more education & more information about the service. Some users felt items were repeated and was not necessary, while others were stating it was trying to do too much. 

DEVELOP

Prototypes

Keeping the user's needs and pain points in mind, we progressed to a medium fidelity prototype. This prototype addressed elements that users had commented on.

DEVELOP

Usability Testing

I recruited 5 people to test the prototype. The participants were users that needed to find jobs. 

The objective of the test was :

 

  • How easily users were able to sign up for a new account. 

  • How easily users are able to complete their profile. 

  • How easily users are able to an interesting job and apply for it. 

  • How easily users could find people who already worked in this industry and send them a message. 

  • How does the overall experience feel like

  • What improvements need to be made

INSIGHTS

  • "can't find start button"

  • "How can I get back?"

  • "I would prefer more imagery"

  • "This should be goals focused"

2 out of 3 had some issues with completing navigation tasks. 

accessibility for

users with disabilities

how to streamline job applications

how to build trust

within the community

DELIVER

UI Kit 

LOGO 

COLOUR PALETTE 

#78E2E4

#61677C

#BABECC

#FF943A

#FFD051

#5BCFD1

enthusiasm

success

warmth

excitement

joy

fresh

optimism

energy

depth

stability

trust

confidence

TYPOGRAPHY 

BUTTONS

Our Design also uses neumorphism, which allows the design to focus on the colour palette, develiverying an entirely unique experience for the user. With Accesibility issues cominng into play, we also designed an accessible prototype, which allowed users to select what is best for them .

 
DELIVER

Final Design 

Onboarding

A simplistic way for users to understand what the app show cases. 

Job Search + Applications

Users can systematically go through a guided system to apply for jobs, while the Crank application, recommends jobs based on their profile. 

Community

To create a sense of trust, a community platform was developed. Users now are not alone but can communicate with people in certain jobs or service providers. 

Tutorials and FAQ's

While applying for jobs is ideal, reality is that individuals with diabilites like to upskill. educate and grow. This area allows them to gain quick and easy tips at the comfort of their home. 

DELIVER

Conclusion 

Our design for Crank app had 5 out of 5 users thought the final visuals made job seeking more accessible and 4 out of 5 users described the app as easy to use, with comments such as "really like the illustrations", 

"complex enough, but simple to use", "I wish that seek looked like this" but also "it feels like it is trying to be too many things". 


Every project has its own constraints, and we found the initial brief to be very ambious. I have learnt that is imperative to have clear expectations from the beginning with stakeholders, ensuring no misunderstandings. An insightful project, as it is amazing to see how little support there is to job seeking for individuals with disability.  

This project validated the importance of creating trust to users but still has a lot more research to undertake for future growth. I look forward to working on projects that empower and make a difference in people's lives.